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Updates to phrase and broad match modified keywords
Pay Per Click - PPC | 05/02/2021

Updates to phrase and broad match modified keywords

Google ads matching update Today Google Ads announced an update to the matching behavior of phrase and broad match modified (BMM) keywords. What’s changing Starting on February 18th, phrase and BMM keywords will begin to match the same user searches. With this updated matching behavior, ads may show on searches that include the same or…

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Types of YouTube video ads
Pay Per Click - PPC, YouTube Advertising | 08/07/2019

Types of YouTube video ads

1. TrueView (In-Stream or Discovery/In-Display) TrueView video ads come in two forms, In-Stream and Discovery, also called In-Display. In-Stream video…

5 reasons why you should advertise on YouTube
Pay Per Click - PPC, YouTube Advertising | 04/07/2019

5 reasons why you should advertise on YouTube

Lots of reach YouTube has been the leading digital video platform for over a decade and now has 1.8 billion…

Google Ads ups its ad-word count
Pay Per Click - PPC | 30/08/2018

Google Ads ups its ad-word count

Got more to say? Well, Google’s listened, recently making changes to expanded text ads so that you have more room…