Meta and Open Graph| How to better optimise your website
Meta and Open Graph descriptions and the tags use for them increase your site’s search optimisation – ie, how easily the interwebs finds your most excellent website.
Meta titles and descriptions
Meta data is just the official term for the words you see as a Google search result, like the (truly inspiring) example below.
A bookmark, if you will. Ideally, try and get your keyword into the URL, but keep it short. 70 characters (60 on mobile) is what you need to aim for.
What it says on the tin: this is your page’s title. Google typically displays the first 50 to 60 characters of a title tag, which is long enough to get the page’s keyword and service or function across. Resist the urge to include your business or site name here, and focus on just the page’s specific content.
The meta description tag serves the function of advertising copy, drawing readers to your website and ultimately convincing them to click on your page. Meta descriptions, or snippets, can be any length, but Google generally cuts them down to 160 characters.
Open Graph tags
These are the most basic meta tags that you should use for all content types:
|The canonical URL for your page. This should be the undecorated URL, without session variables, user identifying parameters, or counters. Likes and Shares for this URL will aggregate at this URL. For example, mobile domain URLs should point to the desktop version of the URL as the canonical URL to aggregate Likes and Shares across different versions of the page.|
|The title of your article without any branding such as your site name.|
|A brief description of the content, usually between 2 and 4 sentences. This will displayed below the title of the post on Facebook and Twitter.|
|The URL of the image that appears when someone shares the content to Facebook and Twitter. See below for more info, and check out our best practices guide to learn how to specify a high quality preview image.|
|In order to use Facebook Insights you must add the app ID to your page. Insights lets you view analytics for traffic to your site from Facebook. Find the app ID in your App Dashboard.|
You may also want to add two additional tags to improve distribution of your content and more engagement:
|The type of media of your content. This tag impacts how your content shows up in News Feed. If you don’t specify a type,the default is |
|The locale of the resource. Defaults to |