Google Display Ad Sizes
By choosing to show display ads, you can help ensure that you’ll have much more visibility on your brand.
Google display ads come in many sizes, you can see the main ones listed in the table below.
| Ad size | Name | Where it’s featured | Supply |
| 300×250 | Medium Rectangle | Embedded within or at the end of articles | Good inventory |
| 336×280 | Large Rectangle | Embedded within or at the end of articles | Good inventory |
| 728×90 | Leaderboard | Placed on top or in inserted in an article | Good inventory |
| 300×600 | Half Page | Featured in the right or left hand side | Growing inventory |
| 468×60 | Banner | Featured in small spaces inside or on the left in articles | Limited, declining inventory |
| 234×60 | Half Banner | Featured in small spaces inside or on the left in articles | Limited, declining inventory |
| 120×600 | Skyscraper | Featured in websites sidebars | Limited inventory |
| 160×600 | Wide Skyscraper | Featured in websites sidebars | Good inventory |
| 970×90 | Wide Skyscraper | Top of website pages | Limited inventory |
| 200×200 | Small Square | Usually featured in the right hand sidebar | Limited inventory |
| 250×250 | Square | Usually featured in the right hand sidebar | Limited inventory |
Will display ads slow my page load time?
Google display ads are limited to 150KB in size, and should have a minimal effect on load time for most sites.
Popular Display Ad Sizes
If you want to get a fair number of impressions, it is recommended that you go with the following;
- 250 x 250 – Square
- 200 x 200 – Small Square
- 468 x 60 – Banner
- 728 x 90 – Leaderboard
- 300 x 250 – Inline Rectangle
- 336 x 280 – Large Rectangle
- 120 x 600 – Skyscraper
- 160 x 600 – Wide Skyscraper
- 300 x 600 – Half-Page Ad
- 970 x 90 – Large Leaderboard
Most Common Display Ad Sizes
Most websites feature ad placements for
- 300 x 250 – Inline Rectangle
- 728 x 90 – Leaderboard
- 160 x 600 – Wide Skyscraper
- 180 x 150 – Small Rectangle
Which are included in the universal ad package, a standard set by the Interactive Advertising Bureau (IAB).
Examples of Display Ad Sizes
Medium rectangle (300 x 250)
Large leaderboard (970 x 90)
Skyscraper (120×600)
Square (250 x 250)
Small square (200 x 200)
Small square (200 x 200)