Lots of reach
YouTube has been the leading digital video platform for over a decade and now has 1.8 billion users watching over 5 billion hours of video every single day! YouTube is also the second largest search engine after Google. That’s a lot of potential eyes over your website.
Very specific targeting
Make sure the right people see your site. You can base it on age, location, interests, videos watched, and even pages they’ve visited on your (or your competitor’s) website.
Want to generate brand awareness? You don’t need to break the bank. Also, with YouTube ads you’re not charged for a view unless the viewer watches 30 seconds of the video or finishes the video, whichever comes first.
Promote a video with TrueView and all your views are tallied up on your video’s public view count. This can help your video gain traction in search results, which means your added exposure doesn’t stop when your promotion campaign does. #winning
According to Forbes, After watching a video, 64% of users are more likely to buy a product online. Also companies using video enjoy 41% more web traffic from search than non-users.
What are you waiting for? Let’s get you YouTube-ing (try saying that fast three times).
Next up: What type of YouTube video ad is best for your business?