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Facebook Conversions API
Facebook | 06/03/2021

Facebook Conversions API

What is Facebook Conversions API and what does it mean for you? There are new changes around how Facebook can receive and process conversion events from tools like Facebook Pixel in browsers supplied by Apple and other major providers. This change is part of a broader update expected to see 3rd party cookies made obsolete….

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Government’s proposed media code, Facebook’s news ban and your social media advertising campaigns
Facebook | 18/02/2021

Government’s proposed media code, Facebook’s news ban and your social media advertising campaigns

As of this morning, Australians are blocked from viewing or sharing news content from news publishers’ pages. The move is…

Facebook image ads specs
Facebook | 12/02/2021

Facebook image ads specs

Image Ads Facebook feed The Facebook news feed contains updates from friends, pages, groups and advertisers. Advertisers can use the…

Sponsored Facebook messages | Your how-to-guide
Facebook, Internet marketing | 24/02/2020

Sponsored Facebook messages | Your how-to-guide

Facebook recently implemented a bidding system for promotional messages sent to a business page’s Messenger subscribers. The reason? Not to…

Facebook’s privacy rules… and what it means for your ad campaigns
Facebook | 18/12/2019

Facebook’s privacy rules… and what it means for your ad campaigns

Following the Cambridge Analytica Scandal, Facebook users expressed their privacy concerns, which included questionable third-party data collection as well as…