LinkedIn Advertising Ad Specifications 2023

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LinkedIn Advertising Ad Specifications 2023

A Comprehensive Guide to LinkedIn Advertising Ad Specifications for Aussie Businesses

It’s a digital world we live in, and successful businesses today understand the significance of online advertising, especially through platforms such as LinkedIn. But before you take a deep dive into the realm of LinkedIn advertising, it’s crucial to understand the ins and outs of its ad specifications. For all you Aussie businesses out there, this comprehensive guide will cover the specifics you need to know about LinkedIn advertising ad specifications.

What Makes LinkedIn Ads Unique?

LinkedIn isn’t just your typical social networking platform. It’s a hub for professionals, businesses, and potential clients from all corners of the world, and, of course, Down Under. Its uniqueness lies in its audience — high-quality, educated, and professional users ready to engage with your business. To reach them effectively, your LinkedIn ads need to align with the platform’s unique ad specifications.

Key LinkedIn Ad Formats and Their Specifications

  1. Sponsored Content

Sponsored content is a popular ad type that appears directly in your target audience’s feed. These ads can be single image ads, carousel image ads, or video ads.

  • Single Image Ads: The recommended size for images is 1200 x 627 pixels, with a maximum file size of 5MB. The headline can contain up to 70 characters, and the introductory text, 600 characters.
  • Carousel Image Ads: These allow you to showcase up to 10 images in a single ad. Each image should be 1080 x 1080 pixels and under 10MB.
  • Video Ads: These must be less than 30 minutes long (although we’d recommend keeping them concise), with a file size under 200MB.
  1. Sponsored Messaging

Sponsored messaging ads are delivered directly to users’ LinkedIn inboxes. This format includes Message Ads and Conversation Ads.

  • Message Ads: The subject line should be no more than 60 characters, and the body text can contain up to 1500 characters.
  • Conversation Ads: These consist of a headline (45 characters), intro message (500 characters), multiple CTA buttons (25 characters each), and additional message options (500 characters each).
  1. Text Ads

Text Ads appear on the sidebar of the LinkedIn platform. They include a headline (up to 25 characters), description (up to 75 characters), and a small image (50 x 50 pixels).

  1. Dynamic Ads

Dynamic Ads personalise your content based on LinkedIn user data. They come in several forms, including Follower Ads, Spotlight Ads, and Job Ads, each with its own specific requirements.

  1. LinkedIn Stories Ads

A new addition to LinkedIn, Stories Ads are perfect for showcasing company culture or behind-the-scenes insights. Each Story Ad should be a vertical image or video (1080 x 1920 pixels), lasting up to 20 seconds.

Part 3: Best Practices for LinkedIn Ads in Australia

Having the right ad specifications is only half the battle. You also need to ensure your content resonates with your Aussie audience. Include locally relevant references, use clear, direct language, and always ensure your messaging aligns with your brand.

LinkedIn advertising can be a powerful tool for businesses looking to reach a professional audience. Understanding LinkedIn advertising ad specifications is the first step to creating engaging, effective campaigns that will resonate with your audience Down Under. So, put on your marketing hat, follow these guidelines, and let your LinkedIn ads do the talking!

Remember, advertising is not just about reaching out; it’s about connecting. So, mate, let’s make the most out of LinkedIn advertising and take our businesses to new heights in the Aussie market!

Also published on Medium.

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