3 digital marketing trends to watch out for in 2019
Online buyers are smarter than ever. And a one-size-fits-all policy is not enough. Think of an email blast versus curated messaging straight to their inbox – and purchasing neural pathways*.
Lookalike audiences and custom affinity and intent audiences go a long way to delivering relevant content, relying on specific criteria such as behavioral, demographic, or geographic attributes, combined with highly targeted CTAs that will convert them more effectively.
Email marketing is still an effective digital marketing strategy, provided your targeting is on point. The trick is to target subscribers who are active on your list. Subscribers who haven’t opened an email for a certain period of time should be removed to a dormant list. Highly engaged contacts should be regularly nurtured – one popular option is to go back to plain text (read: hand-crafted-looking) emails. Bonus – detailed graphics attract spam filters.
Want your digital strategy to be a winning one? Don’t think communication, think conversation. A very literal representation of this search is the rise in voice search , particularly as more and more homes welcome Alexa (or Google Home or HomePod) to the family. Optimising for voice search means you’ll be able to deliver more targeted and specific content, subsequently increasing your click-through rates.
Managing all customer inquiries in a relevant and timely manner can become difficult, which is where AI and automated messaging becomes relevant . Which is why chatbots are emerging as the most reliable when it comes to online communication. When using chatbots, the most important thing is to make them come across as human and relevant; customers can become quickly frustrated if your chatbot isn’t able to stimulate a real and helpful conversation. Although they play a critical role when it comes to improving customer experience, a chatbot is there so you can understand the problem better.
If a picture says a thousand words, what does a thousand pictures say? Nothing can showcase your product with so many details as video, particularly as it’s the second largest search engine after Google. You can boost this strategy even further by sharing videos on social channels.
Promoting your video on social media not only helps you to grow the outreach of your brand – it also enable you to build the brand. Leveraging your video content across social audiences targeted for their interest in your product propels business growth.
* Not an actual biological term. But should be.