Build marketing strategies that drive more traffic, increase conversions and create value for your customers by identifying content gaps – and filling them.
Content gap analysis allows you to identify where your content is falling short, especially in terms of attracting traffic to your website. While your business shouldn’t aim to be all things to all people, being aware of what keywords and subjects potential customers are searching for in your industry.
Of course, another benefit of analysing content gaps is that you’re able to discover where your competitors are in the search results. This helps channel our SEO efforts as well as opening up new keyword opportunities you can claim for your own.
In the world of content creation, Artificial Intelligence (AI) has made strides, but it’s not flawless. Let’s cut to the chase and uncover the specific drawbacks.
Read articleCreating valuable and relevant content is crucial for businesses and websites to succeed online. One effective approach is through a Content Gap Strategy. But what exactly is a Content Gap Strategy, and how can it help you reach new audiences? Let’s break it down in simple terms.
Read article5 tips for choosing the best images for your website A picture speaks a thousand words. So dial that volume up to 11. A website is a visual medium. Yes, it’s important to detail the ins and outs of your particular business, but first […]
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