Here you’ll find all that’s up with us, plus industry news, changes to the platforms we work with and useful information on how to get the most out of your digital marketing dollar.
Analytics Recovery, Recovering access to Google Analytics account To regain your Google Analytics account access, simply follow the 6 steps below: 1. Go to the Google Analytics Help Center 2. Select “1)I can’t find an Analytics administrator, 2)the Analytics administrator left the company, 3)I lost administrative access, […]
Read articleWhat is Facebook Conversions API and what does it mean for you? There are new changes around how Facebook can receive and process conversion events from tools like Facebook Pixel in browsers supplied by Apple and other major providers. This change is part of […]
Read articleFacebook Image Ad Specs for all placements Image Ads Facebook feed The Facebook news feed contains updates from friends, pages, groups and advertisers. Advertisers can use the news feed to show off product, service and brand. These Facebook ads can drive traffic to site, shop events […]
Read articleUpdates to Google keyword matching options Today Google Ads announced an update to the matching behavior of phrase and broad match modified (BMM) keywords. What’s changing Starting on February 18th, phrase and BMM keywords will begin to match the same user searches. With this […]
Read article5 tips for choosing the best images for your website A picture speaks a thousand words. So dial that volume up to 11. A website is a visual medium. Yes, it’s important to detail the ins and outs of your particular business, but first […]
Read article4 reasons Electronic Direct Mails (EDM’s) work for businesses Put simply, EDM’s or Electronic Direct Mail is the use of email to promote a business’s products and services. Doing this can make the customers on your email list aware of new products, discounts, and […]
Read articleManaging through COVID Supporting businesses is what we do, and will continue to do throughout this challenging time. Home-services-based businesses may see an increase in demand, particularly as we become more housebound; others will be under more pressure – but ALL will be accessed online. It’s […]
Read articleFacebook recently implemented a bidding system for promotional messages sent to a business page’s Messenger subscribers. The reason? Not to bombard and fatigue the end user with needless messaging. (Not AT ALL about making ol’ FB even more moolah.) Mark’s pockets notwithstanding, if you […]
Read articleFollowing the Cambridge Analytica Scandal, Facebook users expressed their privacy concerns, which included questionable third-party data collection as well as user data distribution. Third-party data includes offline information about consumers not collected by Facebook (e.g., household income). In order to appease global users, […]
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