Best practice for Google Business Profile Optimisation
Google Business Profile (GBP) is a free tool that lets you manage how your local business appears across Google products, like Maps and Search. If you run a business that serves customers at a particular location, or you serve customers within a designated service area, Google Business Profile can help people find you. Verified businesses on Google are twice as likely to be considered reputable by users.
https://support.google.com/business/answer/6300665?hl=en
Optimising your GBP listing
Here is the imexpert lisitng https://g.page/r/CaX4-CWwuDnEEBA
Depending on the category of business you have there are a range of sections to update in the GBP platform
Below is an example of the imexpert Google Business Profile experience
The key areas we will focus on are
- Posts
- Messages
- Photos
- Products
- Services
GBP Posts
The allows the business to post new, offers, events and updates which can be found as part of the listing in both maps and in search results
GBP Info
The most commercially important part of GBP, the info section allows you to upload the correct information about your business. Specifically:
- Business Name
- Business category
- Service area
- The actual address can be hidden if working from home
- Opening hours
- Additional opening times
- Phone number
- Short name
- Website URL
- Appointment links
- Menu links for restaurants
- Booking links for Hotels
- Product listing
- Allows links back to your website
- Service Listings
- Attributes from the business including
- Accessibility
- Amenities
- Health & safety
- Service options
Completing this fully provides customers with rich information allowing them to contact you.
GBP Photos
There is a range of media that can be added to images section including
- Logo 1:1 aspect ratio
- Cover Banner 16:9 aspect ration
- Interior images
- Exterior images
- Team images
- Videos
Adding a range of media will enrich the user experience and attract more interest from potential customers.
GBP Products
A great addition to Google My Business listings, this allows potential customers to see you product range and provides a direct link to the product on your website. Businesses can add product images, price, product description and a button to link to the individual product.
GBP Services
Let people know the full range of services that you offer, clearly defined service listings also support your listing being discovered.
Taking the time to update all aspects of the Google Business Profile platform will provide a great user experience and draw more clicks, calls and enquiries.
Why use Google Business Profile?
Google Business Profile provides details of your business on Google search results, there is data which indicates that GBP is canabalising some of your organic traffic. Your customers can learn about your business get in touch without needing to visit your site. It is an important part of your digital marketing footprint.
Also published on Medium.