Here you’ll find all that’s up with us, plus industry news, changes to the platforms we work with and useful information on how to get the most out of your digital marketing dollar.
What are the Google Business Profile image specifications? There are a range of different media assets you can add to you Google Business Profile (GBP) listings which include images, videos and product listings. Using these assets correctly can really enhance the listing so this […]Read article
Best practice for Google Business Profile Optimisation Google Business Profile (GBP) is a free tool that lets you manage how your local business appears across Google products, like Maps and Search. If you run a business that serves customers at a particular location, or […]Read article
Choosing the right Facebook ad options There is a broad range of Facebook Ads Targeting options available combined with a range of objectives and ad formats. Objectives Awareness Consideration Conversions Formats Video Image Carousel Collection Dynamic Audiences These are broken into 3 main segments […]Read article
How to share your Google Ads account Google allows you to share access to your Google Ads account allowing you to work with other pople in your business or with digital marketing agencies like imexpert. At imexpert we request access to your Google Ads […]Read article
Analytics Recovery, Recovering access to Google Analytics account To regain your Google Analytics account access, simply follow the 6 steps below: 1. Go to the Google Analytics Help Center 2. Select “1)I can’t find an Analytics administrator, 2)the Analytics administrator left the company, 3)I lost administrative access, […]Read article
What is Facebook Conversions API and what does it mean for you? There are new changes around how Facebook can receive and process conversion events from tools like Facebook Pixel in browsers supplied by Apple and other major providers. This change is part of […]Read article
Facebook Image Ad Specs for all placements Image Ads Facebook feed The Facebook news feed contains updates from friends, pages, groups and advertisers. Advertisers can use the news feed to show off product, service and brand. These Facebook ads can drive traffic to site, shop events […]Read article
Updates to Google keyword matching options Today Google Ads announced an update to the matching behavior of phrase and broad match modified (BMM) keywords. What’s changing Starting on February 18th, phrase and BMM keywords will begin to match the same user searches. With this […]Read article
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