“SEO”, “PPC”, “organic content” – we love this stuff. Like, seriously geek out over it. (It’s embarrassing.)
So this is a bit awkward – we stand to know so much about you, but what do you really know about us? imexpert was born of a realisation that big companies had big shiny ad agencies to do all this stuff for them, but who was looking after the true workhorses of an economy, the small to medium business? As search engines become ever-more sophisticated, and companies like Facebook and Twitter develop different ways to advertise, the online marketing landscape becomes cluttered and difficult to navigate, not to mention time-consuming. And your eyes might glaze over at hearing “SEO” and “PPC” and “organic content” but we love this stuff. Like, seriously geek out over it. (It’s embarrassing.)
Founder and Managing Director, Nial’s the guy that started imexpert. With a long history in advertising sales, a degree in marketing and too many apps on his smart phone to mention, it wasn’t long before he turned his attentions to marketing of the internet kind. Now, he leads the team out of their sunny office in Manly Vale, when not excitedly sharing blog posts on Google’s latest algorithm update. Want to make your website work harder? Email him at [email protected].
A long career in print publishing and a quiet enthusiasm for this brave new world of journalism meant editorial director Natasha was destined to create online content solutions for SME websites. WordPress, Mailchimp, Squarespace – you name it, she uploads it. That she can easily hide an online shopping screen (research?) behind them is a bonus. Got a content question? Email her at [email protected].
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